Digital Marketing & Tech-Driven Strategies Transforming the Real Estate Industry
The real estate sector is rapidly evolving, driven by digital innovation and technology-led marketing strategies. Today’s buyers are more informed, research-oriented, and digitally active—making it essential for real estate brands to adopt smarter, data-driven approaches to stay competitive.
Digital- Buyer Journey Mapping
Homebuyers now begin their search online. From Google searches and property portals to social media and virtual site visits, digital touchpoints play a crucial role in influencing decisions. A strong online presence ensures visibility at every stage of the buyer journey.
Data-Driven Marketing & Lead Targeting
Advanced analytics, CRM tools, and AI-powered platforms help developers and brokers understand buyer behavior, preferences, and intent. This enables精准 targeting through Google Ads, Meta platforms, and programmatic advertising, resulting in higher-quality leads and better ROI.
Immersive Visual Experiences
High-quality AVs, drone videos, 3D walkthroughs, virtual tours, and AR/VR experiences allow buyers to explore properties remotely. These tools not only build trust but also shorten decision cycles by offering realistic property visualization.
Marketing Automation & CRM Integration
Automated lead nurturing through emails, WhatsApp, chatbots, and CRM systems ensures timely follow-ups and personalized communication. This reduces manual effort and significantly improves conversion rates.
Tech-Enabled Sales & Transparency
Digital documentation, online bookings, virtual meetings, and e-KYC have made the buying process faster and more transparent. Buyers appreciate seamless, tech-enabled experiences that save time and offer clarity.
Social Media & Content Marketing
Storytelling through reels, short videos, testimonials, blogs, and influencer collaborations helps projects connect emotionally with buyers. Consistent content builds brand credibility and long-term engagement.
A tech-driven, digital marketing approach is no longer optional in real estate—it’s essential. Developers and real estate brands that embrace technology, data, and innovation are better positioned to attract modern buyers, accelerate sales, and build future-ready brands.
7 Strategic Ways to Boost Relevant Facebook Likes With Ads
When was the last time that you spoke with someone and learned that he doesn’t exist on Facebook? Been a while probably!
It’s pretty rare to find a person who isn’t aware of what Facebook is. Billions of users chose Facebook to reach out and connect with family and friends or even potential customers. Today, it has around 1 billion daily active users and the count doesn’t show any signs of slowing down.
Many companies have already identified the unprecedented potential of Facebook presence that’s why they dedicate momentous resources and time to craft influential social media presence. The number of likes your Facebook posts attract is one of the vital Facebook success metrics. You should also keep a strict eye on boosting the number of relevant Facebook fans.
If you target Facebook fans appropriately, then it will certainly help you to generate leads and get more business. The best and most effective way of achieving this target quickly is with Facebook ads. That’s what this blog will talk about in this post. Here are 7 effective ways to boost your number of relevant Facebook Likes with ads.
1. Incorporate Page Like Sponsored Stories
Try running page like sponsored stories. It is the easiest and workable way to boost Page Likes. These stories simply promote that “Friend X Likes Brand Y.” You will find such ads appearing anywhere on your system’s sidebar, mobile or desktop News feed etc.
These ads are meant to target only friends of Fans. They make you think that if your friend likes something, then maybe you should also like the same. These ads try to build pressure on your mind to considering using those offerings once. They act as social proof!
2. Use Relevant and Basic Targeting to Improve Ads Performance
Targeting is plays pivotal role in deciding fate of an ad campaign. It can make or break your ad campaign. Relevant targeting can dramatically improve the performance of your Facebook ad. You must ensure that you implement the basic targeting when setting up a Facebook ad.
You can always segregate potential fans from those who aren’t bothered about your brand. Here are some of the ways you can isolate the target audience:
- Geography (Country, state/province, city, zip code)
- Age
- Gender
- Income
- Languages
- Workplaces
- Interested in (All, men or women)
- Relationships Basis
- Education (Anyone, postgraduate, graduate, in college, in high school)
3. Narrow down your audience Using Precise Interest Category Targeting
You can narrow down your audience targeting by entering a few relevant keywords, brands, and phrases within Precise Interests.
Ensure you keep your ideal customer in mind and the things that interest them. You may also target your audience using a couple of broad categories if you don’t wish to enter a relevant phrase.
It is advisable to use one of them either Precise Interests or Broad Categories but not both. Use Precise Interests for better targeting.
4. Try Running Marketplace Ads
You will find a marketplace ad unit appearing within the sidebar. In contrast to a sponsored Story, market place ads allow customization in terms of the title, copy and imagery.
Such kind of ad is thought- provoking and offers room for split testing and optimization. It’s advisable that you should try a different variation of targeting and creativity to know what works best for you.
5. Try running Facebook Sponsored Search Ads
Use Facebook Sponsored Search results especially if your audience is in the initial growth stage. This way you will be able to target more relevant Facebook Pages that users are most likely to search. Don’t forget to keep in mind the kinds of Pages your ideal customer likes.
6. Target Your Email List
If you have an established email list, you have got all the autonomy to leverage that list with custom audiences. This way you can focus on expanding your Facebook page reach.
It is suggested that you should target those members on your list who are currently not Fans with a search ad or marketplace. This is majorly done to remind them to like your Facebook Page. Your conversion rate is going to be high if your list is the quality list.
7. Target Similar Audiences
One of the easy ways of expanding your email list (which is high quality but small) is by targeting similar audiences. This will enable you to target potential fans that are similar to people present on your email list.
After entering the power editor, you need to click on your list and then create a similar audience. Doing this will enable Facebook to find users who either lie within the top 1% or 5% category of similarity as compared to your list.
The Bottom Line
Everyone wants more Facebook likes, shares, comments, followers and fans. Marketers are a bit more obsessed with these since powerful Facebook presence helps them promote their business and expand reach. Facebook Ads can work wonders for your business. If you don’t see the business coming in from boosting relevant Facebook likes, start using these tricks to narrow down your target audience and attract more business.
