4 ways to make Live Chat Software & Chatbots useful for Lead Generation
It’s undeniable that we all have noticed sweeping boost in live chat widgets on websites from over last few years. This certainly matches with the augmentation of chatbots. You can call chatbot a new spin on the concept of live chat that leverages on the mount of social media and instant messaging apps.
Chatbot technology isn’t just another whim but this technology is proving out to be promising in many ways. Studies suggest that around 69% consumers like talking to chatbots for their instant ability to communicate, as against calling customers directly and sending an email. In today’s fast paced life no one has time to wait for someone to read and reply to your mails. Luckily, businesses understood the need of introducing this technology, and as per research from Oracle, around 80% of businesses have already launched a chatbot of some kind by 2020. Another research from Juniper states that chatbots are expected to save businesses $8 billion in costs. In this blog, you will get to know how bots will help you generate leads.
Lead generation gets automated with bots
What’s best about live chat widgets and chatbots is that they are 100% automated. Once they’ve been set, the bots will keep attracting leads regardless the amount of traffic you throw at them. Also, you don’t require anyone to operate them either.
It is more than mere using widgets all over your website to fetch results. There has to be sound strategy in place to identify those points where bots can get useful for the user.
Here are 4 ways through which bots generate valuable leads by boosting the experience on your website.
#1: Extend help to users who appear lost
Live chat widgets can be commonly seen on home page of a company. Almost every site has live chat widgets on their page by default. You will find these appearing right after short delay or as soon as the page gets loaded.
The problem with these instantly appearing widgets is that they pop up too quickly while the user is still busy in seeing page offering. Themes that offer longer delay on chat widget are best as they improve the overall experience.
Its best to trigger live chat widgets at a time when it seems like a user is about to leave your website.
#2: Get users engaged when they want to leave your site
You might have seen exit-intent popups and probably seen exit-intent web forms. Tido as a bot platform enables you to establish exit-intent chat experiences that pop ups at a time when user appears as if they’re about to leave.
Now, this happens when a user appears leaving homepage or when a target customer is about to dump a cart filled with products.
Tidio works exemplary in reducing cart abandonment. Here comes the crucial point, capturing lead at this point could leave huge difference between losing the sale perpetually and getting visitor back to place order.
#3: Gather leads out of hours
You can engage with brands anytime you want. It doesn’t matter whether you are exploring your business out of business hours or in another time zone. You need to have a channel that’s competent of capturing such leads. Chats come to play at this time. They work 24/7 so you can engage with users anytime.
#4: Capture blog readers the moment they reach bottom of the page
As per the HubSpot’s State of Inbound 2018 report, it has been found that 55% of marketers stated blog content is their top inbound marketing strategy. Blog posts are a vital part of organic search and social media marketing.
Creating and publishing content shouldn’t be your priority. Generating content that converts and generate leads is what matters. But do they even reach the end of your blog post? Here’s how bot comes into play.
Set your bot to activate when users reach the bottom of your blogpost and push them to convert instead of enabling users leave your website.
The Bottom Line
If you have not started using chatbots for lead generation and reducing negative actions such as cart abandonments, form quits, and bounce rates, then it’s the best time use them now.