Is your website losing conversions? Here’s How to fix them
One of the major problems faced by online businesses is the visitors leaving websites without carrying out any valuable action and boosting conversion rates. As per the insights received from Unbounce, the average conversion rate for landing pages is found to be 4.02% which varies from industry to industry. It is vital that you should know which parts of your website you need to optimise. Before it gets too late, you must identify the areas where your website is killing conversions and fix those places.
In this blog, we will take you through guaranteed areas where your website is losing conversions, and provide you solutions to fix them.
1. Slow Loading Times
Slow loading times are the most terrible way of losing potential conversions as you don’t even get the opportunity to put across your message to the people as they quit the session even before the page gets loaded. As per the latest research by Google, the average loading time to fully load a mobile landing page has halved by seven seconds.
How to fix this issue?
Initiate by ensuring the code which is used to build your website is up-to-date and clean. Slow WordPress theme or rouge JavaScript code brings your loading times down. Make sure every code file, image, API, web font and other resources are minimised to reduce download times. These resources enhance the number of server requests and the amount of information required to be downloaded.
2. Targeting Broad Audience
You need to drive the right kind of visitors that are relevant to your business. Targeting broad audiences would pose difficulty in creating compelling messages as their interest would vary.
How to fix this issue?
Identify your key target audience and find out how their interest differs in your brand. If you wish to bring genuine and higher quality traffic that has stronger buying intent than a broad audience group which has a general interest in your offering, you should target narrow audiences. You can attract the narrow audience by,
- Targeting long-tail keywords for organic SEO and paid search campaigns.
- Exploiting targeting options available for your PPC platforms.
3. Inappropriate messages on your landing pages
You are required to be pertinent with messages on your landing pages. If you are pitching a key selling point through your ads or posts but your landing page doesn’t match users interest that convinced them to click through, you are going to get horrible bounce rates. Google and Facebook put special emphasis on the relevance of landing pages and consider it while calculating scores for the quality of your campaign. Low scores signify the low performance of your overall PPC Campaign and the more you are supposed to spend to keep your ads insight.
How to fix this issue?
Create relevant landing page by creating unique and eye-catchy landing pages for each advertising campaign. You need to match unique ads with their own landing pages ensuring you draft highly relevant messages for each target audience.
4. Weak calls to action
If your CTAs are unconvincing, you are going to lose conversion.
How to fix this issue?
You are going good if you’ve targeted niche audiences with an inbound targeting campaign, and crafting relevant landing pages for each campaign. Doing this will automatically create more relevant CTAs and convince people to click through, and you will finally get a conversion. You should focus on the content around CTA and the page where it should be placed. Make sure your CTAs are visible, bold and use ample of contrast to make them more prominent.
Final Words
Hope by the end of this blog, you have become aware of what issues your business should be optimizing. If you are facing difficulty in finding what needs testing on your website, kick start with these tips and put an end to those conversion killers.
